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Informist, Friday, Feb. 27, 2026

NEW DELHI – Maruti Suzuki India Ltd. plans to have around 600-700 Nexa Studio outlets by 2031, Senior Executive Officer of marketing and sales Partho Banerjee said on Friday. The company Friday unveiled the 200th Nexa Studio outlet in Kharkhoda, Haryana. Around 8-10% of Maruti Suzuki's cars are sold through Nexa Studio outlets, which the company plans to increase to around 30% by 2031.

Of its 4,500 sales outlets, around 750 are Nexa outlets. While Arena outlets largely sell affordable mass-market cars, Nexa outlets focus on providing customers a more premium experience through the sale of higher-end vehicles. The first Nexa Studio outlet was launched in August 2024. The company said these outlets "extend Nexa's premium experience to new geographies in non-urban locations."

Maruti Suzuki sells Baleno, Fronx, Grand Vitara, XL6, Ignis, Jimny, Invicto, and its newly launched electric vehicle e Vitara through NEXA. "Just having the showrooms in the metro cities and the tier 1 cities is not good enough. We need to have the charging facility in the tier-2, tier-3 cities," Banerjee said. "We decided that if a customer is going from city A to city B, in between the intercity travel, we need to have the charging facility," Banerjee said. All Nexa outlets have a fast charger to cater to Maruti Suzuki's e Vitara users.

However, Maruti Suzuki does not intend to set up a separate channel for sales of its electric cars going forward. Given that Maruti Suzuki already sells cars that run on compressed natural gas, strong hybrid, and soon on flex fuel, the company wants to focus on "sales experience" rather than basing sales channels based on powertrains.

Maruti Suzuki continues to face production constraints, which are expected to have a bearing on the production of e Vitara for the domestic market. "Every month, we are recalibrating the production numbers for the models in order to keep the waiting period for all models at the same rate. So, fundamentally, in July, we are not expecting to have a production which will give us more than 2,000 vehicles per month," Banerjee said.

Friday, shares of Maruti Suzuki closed 2.3% lower at INR 14,857 on the National Stock Exchange.  End

Reported by Anand JC

Edited by Akul Nishant Akhoury

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