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Informist, Wednesday, Jan. 7, 2026

 

--Titan: Lab grown diamonds not even 2-4% of total studded market

--CONTEXT: Titan mgmt's comments  in an analyst concall on new pdt launch 

--Titan:Hope to open bunch of stores for lab-grown diamonds in Mumbai, Delhi 

--Titan: Will soon open second store for lab-grown diamonds in Delhi-NCR 

--Titan: Will launch lab-grown diamonds online apart from retail play 

--Titan: Aim to make pricing very attractive for lab-grown diamonds 

--Titan: Aim to expand lab-grown diamond category sales first 

--Titan: Lab-grown diamonds likely to see erosion in prices 

--Titan: Will source lab-grown diamonds from third-party manufacturers 

--Titan: Looking to open 8-10 stores for lab-grown diamonds in Mumbai, Delhi 

 

By Avishek Rakshit and Eshitva Prakash

 

KOLKATA/MUMBAI – After foraying into the laboratory-made diamond category last month, Titan Co. Ltd. has decided to limit the scope of physical sales of the new product to Delhi-National Capital Region and Mumbai, a company official said Wednesday. The company will, however, sell the product nationally online. 

 

Last month, Titan launched the 'beYon' brand of laboratory-grown diamonds, or artificial diamonds as they are commonly referred to, and opened the first store for this product in Mumbai.

 

"We opened the first store (in Mumbai), the second store will open in Delhi-NCR, and we hope to open a bunch of stores, largely around Mumbai and Delhi," a company official said in a call with sector analysts to discuss the prospects of the beYon brand of artificial diamonds. "At the moment, we are looking at eight to 10 stores, largely Mumbai-Delhi centric."

 

The official, however, did not give reasons for the decision to focus on Delhi-NCR and Mumbai for primary sales. 

 

The company is targeting the young populace in the country for primary sales and will keep pricing "attractive" to boost sales, the official said, adding that such studded artificial diamond jewellery will be made available in 14 carat and 18 carat gold, and in silver. Titan will source these artificial diamonds from third-party manufacturers and suppliers. 

 

"There has been tremendous erosion in the wholesale price and as well as the retail price of lab-grown diamonds over the last few years, as there has been excess capacity and a lot of supply," the official said. "And we know that this is a category which, because it is man-made and it's a product of technology, prices can only go down."

 

At the moment, the company is focussed on maximising sales and driving volume growth rather than focusing on margins. Titan has a database of 40 million customers, of which 10 million are jewellery buyers. The official said that the company is already conducting consumer outreach programmes and will increase efforts in the coming months. 

 

The official said that the market potential for such artificial diamonds was huge since laboratory-grown diamonds did not account for even 4% of the total studded jewellery market in India. 

 

At 0947 IST, shares of Titan were up 4.1% at INR 4,281.10 on the National Stock Exchange.  End

 

IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT

 

Edited by Avishek Dutta

 

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