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Informist, Wednesday, Dec. 31, 2025

 

NEW DELHI – The Directorate General of Foreign Trade Wednesday rolled out the Market Access Support Intervention under the Export Promotion Mission. The Union Cabinet had approved the mission for six years in November with an outlay of INR 250.60 billion, of which the commerce department has earmarked INR 45.31 billion for the Market Access Support Intervention.

 

Under the Market Access Support Intervention scheme, the government will provide structured financial and institutional support to businesses in organising buyer-seller meets and participating in international trade fairs and exhibitions, and encourage trade delegations to priority and emerging export markets. "A forward-looking three-to-five-year calendar of major market access events will be prepared and approved in advance, enabling exporters and organising agencies to plan participation well ahead of time and ensuring continuity of market development efforts," the commerce ministry said in a release.

 

Mandatory online feedback mechanisms will also be instituted for exporters participating in the supported event, covering parameters such as buyer quality, business leads generated, and market relevance. Based on feedback and implementation learnings, the government will refine the guidelines of the intervention.

 

The government will soon roll out other interventions, like trade finance, credit enhancement, and interest subvention under the mission. The commerce department has set the aim to roll out the guidelines for all interventions by Mar. 31, Director General of Foreign Trade Ajay Bhadoo told mediapersons. 

 

There are two main components under the Export Promotion Mission—Niryat Protsahan and Niryat Disha—with 11 sub-components collectively. The commerce department has earmarked INR 104.01 billion for Niryat Protsahan and INR 146.59 billion for Niryat Disha. But funds will be fungible among each other, Bhadoo said. 

 

The government had first announced the Export Promotion Mission in the Budget for 2025-26 (Apr-Mar) with an outlay of just INR 22.50 billion to boost export competitiveness, particularly for micro, small and medium enterprises, first-time exporters, and labour-intensive exporters. However, after the US imposed 50% tariff on Indian goods, the government revisited the plan and enhanced the outlay.  End

 

Reported by Krity Ambey

Edited by Tanima Banerjee

 

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