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Informist, Wednesday, Aug. 12, 2026

 

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--Grasim Ind: Geopolitical tensions impacting shipping, key material costs 
--CONTEXT: Grasim Ind mgmt's comments in post-earnings call with analysts 
--Grasim Ind: Birla Opus to focus on gaining mkt share in decorative paints 
--Grasim Ind:Birla Opus gaining traction with architects, interior decorators 
--Grasim Ind: Birla Opus promoting 10% prepaid proposition via advertising 
--Grasim Ind: Consumer traction for Birla Opus remains robust 
--Grasim Ind: Renewables business has no material impact on co's cash flows 
--Grasim Ind: Birla Opus FY27 revenue growth seen at over 50% 
--Grasim Ind: Focus on strengthening specialty pdts for domestic mkt, export 
--[I] CORRECTS: Grasim Ind:See Birla Opus INR-100-bln, not INR 10-bln, brand FY28 

 

By Gunjan Rajput and Avishek Rakshit

 

KOLKATA/NEW DELHI – Grasim Industries Ltd. sees its paints business, Birla Opus, becoming an INR-100-billion brand by financial year 2027-28 (Apr-Mar), with the company continuing to prioritise market share gains over near-term profitability, a top offical said in a post-earnings call with analysts Wednesday.

 

"We are not optimising for one quarter; we are building our offer into a Rs 10,000 crore (INR 100 billion) brand by FY28," the offical said. Birla Opus' revenue rose 64% year-on-year to INR 16.61 billion in Apr-Jun, while it was up 17% sequentially. The company expects revenue from Birla Opus to grow over 50% in FY27. Grasim said Birla Opus would continue to focus on gaining market share in the decorative paints segment, even as the company continues to invest in brand building. 

 

The company said consumer traction for Birla Opus remains robust, supported by its expanding distribution and contractor network. Birla Opus is also gaining traction with architects and interior designers. The company said the network is helping strengthen its premium positioning and influence demand at the design and specification stage.

 

Grasim said Birla Opus continues to strengthen its consumer value proposition through advertising campaigns, including a 10% proposition, as the company seeks to improve brand visibility and demand across markets. Advertising spending is expected to remain elevated during seasonally stronger periods as Birla Opus continues to build its national brand. The company said Birla Opus' institutional business grew 85% year-on-year in the quarter, with nearly 11,000 project sites added during the period. The business has a pipeline of around 47,000 sites at various stages of work. 

  

On the broader operating environment, Grasim said geopolitical tensions and conflicts in West Asia have disrupted shipping routes, lengthened transit times, and created intermittent challenges in the availability and pricing of key commodities and raw materials.

 

In cellulosic fibres, Grasim said it is focused on strengthening its specialty product portfolio for both the domestic market and exports. Specialty fibre's contribution to sales increased to 27% in the June quarter from 21% a year ago, while segment revenue rose 12% to INR 45.30 billion. Grasim said the company's renewables investment would have no material impact on its cash flows. 

 

Grasim Industries reported a net profit of INR 2.47 billion for the June quarter, as against a net loss of INR 1.18 billion in the year-ago quarter. This was the fifth time in the last 12 quarters that Grasim reported a net profit, amid pressure on the bottom line from investments in its paints and business-to-business segments. Grasim's revenue from operations rose 28% year-on-year to INR 117.95 billion in the June quarter.

 

On Wednesday, shares of the company ended at INR 3,307.80 on the National Stock Exchange, down 0.4%.  End

 

Edited by Avishek Dutta

 

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