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Informist, Friday, Aug. 7, 2026

 

--HC stays FSSAI ban on Dabur on selling food pdts with '100% pure' claims 

--HC issues notice to FSSAI on Dabur India's plea in '100% pure' claims case 

 

NEW DELHI – The Delhi High Court Friday stayed the Food Safety and Standards Authority of India's order banning Dabur India Ltd. from selling food products carrying claims such as "100% Pure," "100% Natural," "100% Purity Guaranteed" and "100% Organic" till the next date of hearing on Aug. 24. The high court said that Dabur India has made out a prima facie case for grant of stay of the food safety regulator's order.

 

Justice Amit Mahajan said the food safety regulator cannot suddenly ask Dabur India from selling these food products even without giving a show cause notice. Dabur India has been selling these food products for decades, said Justice Mahajan. The food safety regulator's order could not have been passed without giving a hearing to Dabur, said Justice Mahajan. The high court issued notices to the government and the Food Safety and Standards Authority of India on Dabur's plea.

 

 

Dabur India had argued that the food safety regulator's order was passed without following principles of natural justice. The designated officer who passed the banning order does not have this power under the law, said Dabur India. The company said it was the largest seller of some of these products in the market and it was not the case of the food safety regulator that the food products were harmful, said Dabur India.

 

The food safety regulator had argued that it had given an improvement notice to Dabur India that the company has to make changes or cannot use 100% claims in products like Dabur's Real Juice. On this, the company said that an improvement notice on Real Juice was given, but that product has not been banned. The high court observed that improvement notice is very vague and general and a show-cause notice ought to be given to Dabur. 

 

The food safety regulator had banned the use of 100% claims, stating that such declarations are ambiguous, unverifiable and potentially misleading to consumers. The food safety regulator's order covers products such as honey, cow ghee, apple cider vinegar, virgin coconut oil, sesame oil, coconut water and coconut milk. The food safety regulator had said that 100% claims created an exaggerated impression about a product's quality or composition.

 

On Tuesday, Dabur India had said it has started transitioning labels and advertisements of products with "100%" claims. The company said most product labels, advertisements, and website content mentioned in the authority's notice have either already been changed or are in the process of being updated to remove the "100%" claim. "Dabur stands by the purity and quality of its products and has never made any misleading claims," the company said in a statement. 

 

For the June quarter, Dabur reported consolidated net profit of INR 5.91 billion on revenues of INR 37.64 billion. At 1342 IST, Dabur India shares traded 0.4% lower at INR 409.60 on the National Stock Exchange.  End

 

IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT

 

Reported by Surya Tripathi

Edited by Akul Nishant Akhoury

 

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