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Informist, Thursday, Jun. 18, 2026

 

--Asahi Group aligns with Varun Beverages to enter India's non-alcohol mkt 

--Varun Beverages to introduce Asahi Group's CALPIS brand in India 

 

NEW DELHI – Varun Beverages Ltd. has entered into a partnership with Japan-based Asahi Group Holdings, Ltd. for franchising the latter's CALPIS brand in India, the non-alcoholic beverage company informed exchanges Thursday. 

 

A ready-to-drink, non-alcohol or non-carbonated dairy-based product will be launched under the name CALPIS, in the second half of 2026, the exchange filing said, adding that the drink will have two flavours: orange and mango. This marks Asahi Group's entry into India's non-alcohol, or non-carbonated beverage market. 

 

Under the agreement, Asahi Group Holdings will oversee the product development and provide technical support for the production of CALPIS-branded beverages, while its Indian subsidiary will oversee marketing and brand management. Varun Beverages will handle manufacturing, distribution and sales, according to the exchange filing. 

 

"This alliance enables Asahi Group to focus on product development and marketing in India, while Varun Beverages adds a product with unique value to its portfolio—creating a partnership expected to deliver mutual benefits," the exchange filing said. 

 

For the March quarter, Varun Beverages reported a consolidated net profit of INR 8.72 billion on revenues of INR 67.22 billion. At 1220 IST, shares of the company traded 0.4% lower at INR 542.00 on the National Stock Exchange.  End

 

Reported by Astha Oriel 

Edited by Deepshikha Bhardwaj

 

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