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EquityWireTata Motors PV doubles down on multi-powertrain strategy to boost sales

Tata Motors PV doubles down on multi-powertrain strategy to boost sales

This story was originally published at 16:10 IST on 16 June 2026
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Informist, Tuesday, Jun. 16, 2026

 

MUMBAI – Tata Motors Passenger Vehicles Ltd. is strengthening its portfolio of cars through a multi-powertrain strategy to navigate what it calls a "dynamic and complex" environment. "We expect to build on the strong momentum of H2 and continue to deliver profitable and industry-beating growth in FY27, supported by a robust demand pipeline, planned pipeline of new products, and established multi-powertrain strategy, whilst mitigating margin headwinds through structural cost reductions," the company said in its annual report for 2025-26 (Apr-Mar).

 

The company said India's automotive industry is being shaped by evolving customer preferences, heightened competition, shortening product cycles, regulatory shifts and policy divergence, cost pressures, and geopolitical uncertainties. This, the company believes, has added layers of complexity and growth opportunities. "A balanced portfolio approach covering future-ready powertrains is becoming increasingly more important to address a wider spectrum of customer needs," the company said. 

 

Tata Motors PV is currently India's second-largest passenger vehicle manufacturer with a market share of 14.1%, as per Vahan registration. However, it is India's top electric carmaker with a market share of 40.2%. Currently, 46% of its vehicles are powered by petrol engines, 13% by diesel, 14% are electric, and the remaining 27% run on compressed natural gas.

 

The company's performance took a turn for the better in the second half of FY26, partly because of a cut in Goods and Services Tax, product interventions, and launches. "In FY26, in a tough competitive environment, the domestic business delivered the highest ever volumes and became #2 player in H2 through multiple product interventions and agile actions to manage demand post GST 2.0 rollout," the company said.

 

In the second half of FY26, Tata Motors PV's Punch and Nexon were India's top two best-selling sports utility vehicles. In the hatchback segment, the company said new product interventions helped drive the sharp increase in demand. Its product interventions in FY26 included the reintroduction of Sierra, and the launch of facelift versions of Altroz and Punch.

 

"We doubled down on our multi-powertrain strategy to strong response from the market, with the introduction of Harrier & Safari petrol versions and the Harrier.ev. This helped us offer more options in the High SUV segment and expand customer consideration," the company said.

 

For the March quarter, Tata Motors PV's consolidated net profit was INR 57.83 billion on revenues of INR 1.05 trillion. Tuesday, its shares closed 0.7% lower at INR 393.60 on the National Stock Exchange.  End

 

Reported by Anand JC

Edited by Avishek Dutta

 

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