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Informist, Friday, Mar. 27, 2026

MUMBAI – Fast-moving consumer goods company stocks are likely to continue their southward journey for the sixth straight week as well, given the uncertain geopolitical situation, weak market sentiment, high crude oil prices, and a holiday-truncated week. The market participation is also expected to be low owing to trading holidays on Tuesday and Friday on Mahavir Jayanti and Good Friday, respectively, analysts said. 

After crude oil prices spiked to a level over $100 per barrel, Indian FMCG companies have started preparing to shrink product sizes and hike prices, according to a research report by Anand Rathi Share and Stock Brokers. FMCG companies use crude-linked petrochemicals for packaging, which accounts for 15-20% of manufacturing costs.

The surge in crude oil prices may raise concern about wiping out the recent benefits from goods and services tax cuts. To mitigate the supply chain disruptions caused by refinery shutdowns in the gulf region, packaging manufacturers are already pivoting to alternative polymer suppliers in China, Thailand, and Singapore, the brokerage said.

On other hand, the shortfall in the supply of liquefied petroleum gas cylinders is likely to impact sales of LPG-dependent restaurants, which are estimated to be 15–70% of organised quick-service restaurant companies, it said. "QSR players are seen optimising by shifting to electric equipment to maintain business continuity, we understand most QSR players have anywhere between 5-10 days of gas supplies at their Gas (LPG) based stores," the broking firm said. 

However, Britannia Industries has clarified that LPG shortage has not disrupted its manufacturing or supply chain. The company has maintained adequate finished goods inventory to meet market demand and ensures operational continuity by leveraging a flexible, multi-fuel setup including PNG, biomass, and liquid fuels that allow them to seamlessly switch power sources if necessary, the report said.

This week, the Nifty FMCG index fell near its immediate support of 45500–44500 points. "Going ahead, we expect it to take a brief halt around current levels," said Vipin Kumaar, senior technical and derivatives analyst at Globe Capital Market. The short-term bias is likely to remain negative, he said.

Friday, the Nifty FMCG index closed 1.8% lower at 46427.20. For the coming week, the index is likely to find support around 45500-44500 points and face resistance around 48000-48600 points, Kumaar of Globe Capital said. The index has fallen for the fifth continuous week and has fallen more than 10% over this period. On a weekly basis, the Nifty FMCG fell 1.2%, mirroring the decline in the benchmark Nifty 50.

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Following are the resistance and support levels for key FMCG stocks for next week as per calculations based on their prices on the National Stock Exchange:

End

Reported by Simran Rede

Edited by Akul Nishant Akhoury

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