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Informist, Friday, Mar. 13, 2026

 

NEW DELHI – The Nifty FMCG sectoral index is likely to find support around 46500 points next week, where it may attempt to stabilise or see a technical bounce, according to Sundar Kewat, technical and derivatives analyst at Ashika Group. "The Nifty FMCG index has decisively broken a key support level, indicating emerging weakness within the defensive consumption space," Kewat said. "Unless the index quickly reclaims the broken support zone, the broader bias for the FMCG sector is likely to remain cautious to negative in the near term."

 

The sectoral index ended Friday at 47924.15 points, down 265 points or 0.6%. Barring Britannia Industries, Tata Consumer Products, and sector bellwether Hindustan Unilever, all its constituents ended the day in the red. Over the week, the Nifty FMCG fell 4.1%, against a 5.3?ll in the benchmark Nifty 50 index.

 

Global markets are on edge, with significant volatility driven by the anticipated implications of the war in West Asia. However, the impact for the FMCG sector is expected to be layered and seen over time rather than immediately with the first layer likely in the form of higher input costs. "A large part of the FMCG ecosystem, particularly segments such as beauty and personal care, relies on crude derivatives as key raw materials, while packaging costs are also closely linked to crude. Any sustained rise in crude-linked inputs could begin to exert pressure on gross margins in the near to medium term if supply disruptions continue," said Nirav Karkera, who heads research at Fisdom.

 

According to Karkera, the next course of transmission could come through higher freight and logistics costs. Rerouting of shipments, higher freight rates, and steeper insurance premiums can over time increase operating costs for companies, especially those dependent on global supply chains. "Another aspect to monitor is export-linked revenues, particularly those sourced from Gulf markets," he said.

 

However, companies with higher dependence on imported ingredients, particularly crude oil derivatives, and those with a strong share of export-driven revenues are likely to be more sensitive to the negative impact of the conflict.

 

In a clarification tied to market rumours, Britannia Industries Friday said it has not experienced any significant disruption in operations at its manufacturing facilities due to issues related to the supply of industrial gas amidst the conflict. The FMCG major added that it has adequate levels of finished goods across its supply chain network to meet market demand.

 

Among other areas, Emkay Global Financial Services Ltd. in a report this week said the alcoholic beverage industry stands to benefit from the sweeping reforms announced as part of Karnataka's Budget for FY27. While the brokerage awaits a detailed policy draft, at the outset, it sees beer as a category to benefit the most with reduced taxation. United Breweries is likely to be the biggest beneficiary owing to its position as market leader, the broking firm said. "In IMFL (Indian-made foreign liquor), we see the possibility of a tax hike... this tax hike may lead to consumer upgrades, where we see Radico and Allied Blenders in our coverage benefiting the most," it added.

 

TOP HEADLINES

* Britannia Ind says no disruption in ops due to industrial gas supply issues
* Tata Consumer says compromised official X account now fully recovered
* HC rejects Parle's plea vs registrar's '20-20' trademark order favouring Avon
* RIL arm Reliance Retail acquires beauty and wellness brand Pahadi Local
* HC stays trial court order to probe CBI officer in Delhi liquor policy case
* Reliance Consumer signs deal with Fazer to make, sell chocolates in India

 

Following are the resistance and support levels for key FMCG stocks for next week as per calculations based on their prices on the National Stock Exchange:

 

Company	Price	Week-on-week  change in %	Resistance	Support
AWL Agri Business	172.89	(-)2.50	182.40	167.50
Britannia Industries	5,808.50	(-)2.90	5,959.50	5,651.50
Colgate Palmolive India	1,957.20	(-)11.20	2,011.70	1,923.70
Dabur India	453.50	(-)5.20	466.40	445.60
Emami	416.05	(-)9.30	435.00	405.50
Godrej Consumer Products	1,027.90	(-)7.90	1,067.00	1,005.80
Hindustan Unilever	2,160.00	(-)3.00	2,229.00	2,085.80
ITC	301.45	(-)2.70	308.10	297.40
Jyothy Labs	219.65	(-)10.00	233.20	211.50
Marico	752.40	(-)4.20	773.90	739.60
Nestle India	1,202.20	(-)4.00	1,251.80	1,175.80
Procter & Gamble Hygiene and Health Care	10,522.00	(-)3.30	10,961.30	10,279.30
Tata Consumer Products	1,083.60	(-)3.00	1,121.10	1,029.30
Varun Beverages	401.30	(-)10.40	424.90	388.70
Index	Level
Nifty FMCG	47924.15	(-)4.10	48930.40	47349.20
Nifty 50	23151.10	(-)5.30	23632.20	22871.40
S&P BSE Sensex	74563.92	(-)5.50	75986.50	73743.30

 

End

 

Reported by Shakshi Jain

Edited by Rajeev Pai

 

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