Marico extends timeline to buy 40% more stake in Satiya Nutraceuticals
This story was originally published at 19:37 IST on 17 December 2025
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NEW DELHI – Marico Ltd. and Satiya Nutraceuticals Pvt. Ltd., which owns the brand Plix, have agreed to extend the timeline for the former to buy an additional 40% stake in the latter by one year "in alignment with strategic priorities." Marico currently holds 60% stake in Satiya Nutraceuticals. Under a deal signed in July 2023, Marico had the right to buy the remaining stake in Satiya in the next financial year, which it has now extended by another year.
In July 2023, Marico had said it would buy 58% in Satiya Nutraceuticals for an aggregate cash consideration of up to INR 3.69 billion. Plix is a plant-based nutrition brand with a robust presence in the health and wellness segment.
Marico operates a bouquet of brands, including Plix, True Elements, Beardo, Just Herbs, which became part of its business through the inorganic route. These are digital-first brands.
Plix is currently seeing "significant" growth, the company had told analysts in an analyst call on Nov. 14. "Plix has already broken even and over the next 2-3 quarters we will focus on significantly increasing the EBITDA percentage in Plix so that we are on our way to our 10% target (margin target) in 2027," the company had said.
For the September quarter, Marico had reported a consolidated net profit of INR 4.20 billion on revenues of INR 34.82 billion. On Wednesday, its shares closed flat at INR 738.15 on the National Stock Exchange. End
Reported by Anand JC
Edited by Ashish Shirke
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