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Informist, Wednesday, Nov. 5, 2025

By Janwee Prajapati and Krity Ambey

MUMBAI/NEW DELHI – One 97 Communications Ltd.'s marketing services revenue, which has fallen in each of the last four quarters, is likely near the bottom now and should only grow from here, according to the company's management.

The Paytm parent has optimised its consumer application properties, including showing simplified and targeted upsell offerings to the customers, which has led to a slight dip in marketing services revenue. "But I believe that simplification journey is more or less done," the management said in a call with analysts Wednesday after the financial results for the September quarter. "So now, we should have sort of less upsell properties going forward compared to where we are now."

In the September quarter, One 97 Communications' marketing services revenue fell 25% on year to INR 2.28 billion. It was also 8% lower than INR 2.47 billion in the trailing quarter. But thanks to healthy growth in payment services revenue and other operating income, the company's revenue from operations jumped 24% on year to INR 20.61 billion in the September quarter.

To further bolster revenue growth, Paytm has plans to expand to new international markets. "The product and technology that we have built in India, they can easily be replicated globally," One 97 Communications' management said.

"In due course, hopefully, we are able to make insurance also a part of the stack (global business stack)," the management said. "So, in the next three years, we'll start to see, we'll try finding which countries can go in a different working model," the management added.

Despite healthy revenue growth, the company registered a slowdown in its net profit in the September quarter due to impairment loss against loan to online gaming joint venture First Games Technology Pvt. Ltd. It recorded a one-time cost of INR 1.90 billion, which pulled its net profit to INR 210 million. If not for the impairment loss, Paytm's net profit would have been INR 2.11 billion.    

The company released its financial results after market hours on Tuesday. Its shares closed 0.5% lower Tuesday at INR 1,268 on the National Stock Exchange on Tuesday. Equity markets are closed on Wednesday.  End

Edited by Avishek Dutta

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