Festive Rush
Maruti Suzuki eyes record car deliveries on Dhanteras, Tata Motors sees 30% growth in deliveries
This story was originally published at 11:55 IST on 19 October 2025
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NEW DELHI – Maruti Suzuki India Ltd. expects to deliver around 51,000 cars during the two-day Dhanteras period — 10,000 more than last year. "We've already done 38,500 deliveries and expect to hit 41,000 today (Saturday). Another 10,000 are expected tomorrow (Sunday)," said Partho Banerjee, the company's senior executive officer, marketing & sales. Tata Motors Ltd. is also gearing up to deliver over 25,000 vehicles during the same festive window.
Maruti Suzuki India said it had kept its showroom open till late in the night on Saturday to serve this rush in demand. "This year, many customers, because of GST 2.0 magic, are enthusiastically coming to buy vehicles," Banerjee said. The Swift-maker is receiving around 14,000 bookings per day. "Since the day we announced reduced prices, we have received 4.5 lakh (450,000) bookings & of this, 1 lakh (100,000) is for small cars," Banerjee said. Given the high demand, the company said it is running short of vehicles across models.
Retail sales during the festival season of 2025 are currently around 325,000 units, more than 50% higher than last year, Banerjee said. Festive rush began Sept. 22 onwards, when Navratri coincided with changes to the new goods and services tax regime.
"This year, Dhanteras and Diwali deliveries are spread over two - three days in line with the auspicious mahurats. Overall demand has been robust, and the GST 2.0 reform has further provided positive momentum. We expect to deliver over 25,000 vehicles during this period," said Amit Kamat, chief commercial Officer, Tata Motors Passenger Vehicles Ltd. Tata Motors Passenger Vehicles expects to see a 30% on-year growth in deliveries this Dhanteras.
Hyundai Motor India Ltd. delivered around 14,000 units during the festive period, up 20% on year, according to media reports. "Dhanteras deliveries are spread across multiple days this year as it coincides with a Saturday. We are seeing robust customer demand, driven by the festive spirit, a buoyant market, and the encouraging impact of GST 2.0 reforms," media reports quoted Tarun Garg, chief operating officer of Hyundai Motor India Ltd., as saying.
On Friday, shares of Maruti Suzuki closed 0.6% higher on the National Stock Exchange at INR 16,401. Shares of Tata Motors closed largely flat at INR 396.60, while shares of Hyundai Motor India closed 0.5% lower at INR 2,346.80. End
Reported by Anand JC
Edited by Tanima Banerjee
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