GST CuT
ITC to pass on GST cut benefits from Mon on older stocks too
This story was originally published at 14:03 IST on 20 September 2025
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KOLKATA – Consumer goods major ITC Ltd. Saturday said that new prices following the cut in goods and services tax will be applicable on all the relevant products even if they carry older maximum retail price tag. The new GST rates will come into effect across the country from Monday.
"During the transition period, physical products bearing both the old and new MRPs may be available in the market. Consumers should refer to the updated MRP before making any purchase," Hemant Malik, executive director at ITC, said in a statement.
On Thursday, ITC had already said that it would fully pass on the benefits of reduced GST on its applicable products to consumers and had also communicated the same to its 7 million trade channel partners.
"We have already announced that we will pass on the benefits of rate rationalisation to consumers including price cuts across our food categories effective from 22nd September. We are also informing all our trade partners about the ensuing changes," Malik said. "We are confident that the GST rationalisation will help in reaching nutritional outcomes for millions of Indians by making food products more affordable."
Industry officials pointed that most of the consumer goods companies have already resorted to deep discounts on online portals and platforms and also in the general trade channels to clear the old stocks which bear the older retail prices. Such stock clearance, industry officials said, will help eliminate confusion among consumers as well as the channel partners over the tax that is applicable on older product packs.
In the statement, ITC said it was confident that the GST rationalisation would help in reaching nutritional outcomes for millions of Indians by making food products more affordable.
On Friday, shares of ITC had closed 0.2% lower at INR 410.65 on the National Stock Exchange. End
IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT
Reported by Avishek Rakshit
Edited by Akul Nishant Akhoury
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