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Informist, Friday, Aug. 29, 2025

By Avishek Rakshit

KOLKATA – As part of its drive to premiumise the portfolio and increase its play in less competitive product categories, Emami Ltd. is looking to acquire companies to enter new categories where it feels it can scale up operations at a fast pace and face less competition.

"We have made strategic investments in few of the companies and also on the lookout for strategic acquisitions. Last one we did was Dermicool and all these initiatives are yielding results and it is getting reflected in our performance," Chief Financial Officer N.H. Bhansali told shareholders at Emami's 42nd Annual General Meeting.

Over the past several years, Emami made gradual investments in Helios Lifestyle Pvt. Ltd. which sells products under The Man Company brand and Brillare Science. In 2024, over March and August, Emami fully acquired these two companies through creeping acquisition. The portfolio under these brands compliments Emami's own range of men's personal care products under the Smart & Handsome brand.

The Man Company and Brillare, which have been converted into subsidiaries after the acquisition, contribute more than 5% to the company's annual top line but forms the core of the company's new-age premium portfolio. Moreover, Emami is banking heavily on these brands to drive its global sales in the coming years. Bhansali said that Emami will roll out new products and brand extensions under its existing brands including these acquired brands.

Although focussed on personal care and pain relief products in the mass and semi-premium segment, Emami is also actively eyeing foray into other verticals and has invested in the Furball Story brand in pet care, Trunativ brand in protein nutrition, and AloFrut brand in aloe-vera based beverages.

At 1411 IST, shares of Emami traded 0.8% higher at INR 571.80 on the National Stock Exchange.  End

IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT

Edited by Akul Nishant Akhoury

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