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Informist, Monday, Aug. 4, 2025

NEW DELHI – After mediation between the parties failed, the Delhi High Court has listed for Dec. 5 Dabur India Ltd.'s plea alleging that Patanjali Ayurved's Dant Kanti Red toothpaste with pan flavour has a similar trade dress as its product Red toothpaste. Patanjali Ayurved is the parent company of Patanjali Foods Ltd.

"In this matter, it is a matter of record that prior to the registration of suit parties were referred to mediation in these proceedings itself. However, parties state that despite best efforts mediation has failed," noted the high court. Registering Dabur India's plea for injunction as a suit, the high court asked Patanjali Ayurved to file written statements. 

Trade dress is the characteristic of the visual appearance of a product or its packaging that signifies the source of the product to consumers.

Dabur India had said that it did not have any grievance to the earlier packaging of Patanjali Ayurved in respect of similar products. People are coming closer in terms of trade dress similarity with Dabur's Red toothpaste, said Dabur India, adding that it was becoming difficult for the company to maintain distinction. Dabur India said that Patanjali Ayurved had launched its Dant Kanti Red toothpaste with Pan flavour in December. 

Patanjali Ayurved's Dant Kanti Red toothpaste with pan flavour is enriched with natural herbs and ayurvedic ingredients, including clove, mint, and black pepper, designed to strengthen gums and maintain oral hygiene. Dabur Red toothpaste is crafted from 13 potent ayurvedic ingredients and states that it is clinically shown to provide a remarkable 35% improvement in oral care hygiene compared to regular toothpaste.

At 1316 IST, shares of Dabur India were down 0.3% at INR 532.85 on the National Stock Exchange and those of Patanjali Foods were up 0.2% at INR 1,864.00.  End

IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT

Reported by Surya Tripathi

Edited by Ashish Shirke

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