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Informist, Monday, Jul. 28, 2025

 

NEW DELHI – The Supreme Court on Monday issued a notice to Amazon Technologies, Inc. on a petition filed by Lifestyle Equities C.V. and Lifestyle Licensing B.V. against the Delhi High Court's stay on a previous order in a trademark infringement case that sought the payment of INR 3.40 billion in damages by Amazon to the petitioners. The court will hear Lifestyle companies' plea against Amazon on Aug. 5.

 

On Jul. 1, the division bench of the Delhi High Court had stayed its single-judge order asking the American multinational company Amazon Technologies to pay INR 3.40 billion in damages to Lifestyle Equities and Lifestyle Licensing for infringement of these companies' registered trademark 'Beverly Hills Polo Club'. The stay was subject to Amazon complying with the remaining directions issued by the single-judge bench in the case.

 

Amazon had argued that Lifestyle companies had sought damages but could not present any evidence before the single-judge bench that could prove that Amazon had infringed their trademark.

In February, the bench of Justice Prathiba M. Singh had permanently restrained Amazon Technologies from selling, advertising, directly or indirectly dealing in any products or using in any manner the logo mark which was identically or deceptively similar to Lifestyle companies' trademark. Justice Singh had said it was a known fact that Amazon Technologies was one of the most dominant players in the e-commerce space. Consequently, it has ways and means to use its dominant presence to promote its own products as also products that it might otherwise wish to promote, Justice Singh had said. Amazon Technologies also has the leverage through its own platforms to dilute Lifestyle companies' brand or logo by indulging in deep discounting of its own products that compete with the respondents by using a similar mark or logo, Justice Singh added.

The single-judge bench had said Amazon Technologies was placing products priced at 10% of the Lifestyle companies' product cost. It was also evident that Amazon Technologies was engaging in a deliberate strategy of obfuscation, pretending to wear different hats–-one as an intermediary, one as a retailer, and one as a brand owner--all in an attempt to shift responsibility and evade liability for trademark infringement, she added.

 

Justice Singh was hearing a suit by Lifestyle Equities and Lifestyle Licensing seeking permanent injunction and damages against Amazon Technologies and its related companies, Cloudtail India Pvt. Ltd and Amazon Seller Service Pvt. Ltd. for trademark infringement. Lifestyle companies had said they were the rightful proprietors of the trademark, which enjoys extensive goodwill and recognition in domestic and international markets.  End

 

Reported by Surya Tripathi

Edited by Tanima Banerjee

 

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