Good-for-You
ITC focussing on organic, healthy foods portfolio, says CMD Puri at AGM
This story was originally published at 14:09 IST on 25 July 2025
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--ITC: Revenue from non-cigarette business now accounts 65% of annual revenue
--ITC: Mkt shr gains in cigarettes in FY25 driven by premiumisation, others
--CONTEXT: Comments by ITC management at 114th Annual General Meeting
--ITC: Over 100 products launched in FY25 based on health and wellness
--ITC: Building portfolio in health and wellness products segment
--ITC: Sale of frozen food targeted at nuclear families
--ITC: Focussing on premiumisation, adjacencies from existing brands
--ITC: Paperboard segment facing headwinds due to dumping, supply challenges
--ITC: Acquisition of Century Pulp & Paper gives access to key raw materials
--ITC: Acquisition of Century Pulp to help get new customers in north India
KOLKATA/MUMBAI – ITC Ltd. is building its healthy foods and organic portfolio strongly, as it believes the segment is going to be a key growth driver over the coming months in India's packaged foods sector, Chairman and Managing Director Sanjiv Puri said Friday. "As consumers increasingly seek healthier, organic and natural food products, ITC is building its 'Good-for-You' portfolio with a mission to 'help India eat better'," Puri told shareholders at the company's 114th annual general meeting.
"This portfolio was earlier augmented with the acquisition of Yoga Bar and is now being strengthened with the addition of 24 Mantra Organic," Puri said.
In 2024-25 (Apr-Mar), ITC rolled out over 100 organic and wellness products majorly owing to its acquisition of brands like 24 Mantra Organic and Yoga Bar. The vertically integrated supply chain of these companies is spread across 140,000 acres of certified organic land in 10 states.
"Tomorrow's consumers will increasingly seek premium products, varied experiences, brands with purpose, greater personalisation, and seamless omni-channel engagements. Segments like health and wellness, nutrition, functional foods, and organic and naturals are poised to become megatrends of the future," Puri said.
At the same time, the diversified major is focussing on expanding its frozen foods portfolio, targetted towards nuclear families in the country. The company is also increasingly focussing on premiumisation and building adjacencies from its existing brands. In fact, Puri credited the market share gains from its core cigarettes business to increasing premiumisation and focus on furthering its sales channels. ITC's non-cigarette business now accounts for 65% of the revenue, Puri said, adding that the company will be investing INR 200 billion in the coming years to step up its manufacturing capacity.
However, the company's paper and paperboards business is facing headwinds due to dumping from foreign countries and is also facing supply challenges, Puri said, adding that the acquisition of Century Pulp & Paper from the Aditya Birla Group gives ITC access to key raw materials and new consumers in northern India.
At 1315 IST, shares of ITC traded at INR 408.90 on the National Stock Exchange, down 0.3% from the previous close. End
IST, or Indian Standard Time, is five-and-a-half hours ahead of GMT
Reported by Avishek Rakshit and Gopika Balasubramaniam
Edited by Nishant Maher
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