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Informist, Thursday, Jul. 24, 2025

 

NEW DELHI – Lifestyle Equities C.V. and Lifestyle Licensing B.V. have moved the Supreme Court against a Delhi High Court's stay on payment of INR 3.40 billion in damages by Amazon Technologies, Inc. to the petitioners in a trademark infringement case. The apex court will hear Lifestyle companies' plea against Amazon on Monday.

 

On Jul. 1, the division bench of the Delhi High Court had stayed its single-judge order asking American multinational technology company Amazon Technologies to pay INR 3.40 billion in damages to Lifestyle Equities C.V. and Lifestyle Licensing B.V. for infringement of these companies' registered trademark 'Beverly Hills Polo Club'. The stay was subject to Amazon complying with the remaining directions issued by the single-judge bench in the case.

 

Amazon had argued that Lifestyle companies had sought damages but were not able to show any wrong on the petitioner's part. There was no evidence placed before the single judge that Amazon had infringed Lifestyle companies' trademark, said the Amazon. 

 

In February, the single judge bench of Justice Prathiba M. Singh had permanently restrained Amazon Technologies from selling, advertising, directly or indirectly dealing in any products or using in any manner the logo mark which was identically or deceptively similar to Lifestyle companies' trademark.

 

Justice Singh had said it is a known fact that Amazon Technologies was one of the most dominant players in the e-commerce space. Consequently, it has ways and means to use its dominant presence to promote its own products as also products that it might otherwise wish to promote, Justice Singh had said. Amazon Technologies also has the leverage through its own platforms to dilute the Lifestyle companies' brand or logo by indulging in deep discounting of its own products that compete with the respondents by using a similar mark or logo, Justice Singh had added.

 

The single-judge bench had said Amazon Technologies was placing products priced at 10% of the Lifestyle companies' product cost. It was also evident that Amazon Technologies was engaging in a deliberate strategy of obfuscation, pretending to wear different hats–-one as an intermediary, one as a retailer, and one as a brand owner--all in an attempt to shift responsibility and evade liability for trademark infringement, she added.

 

Justice Singh was hearing a suit by Lifestyle Equities C.V. and Lifestyle Licensing B.V. seeking permanent injunction and damages against Amazon Technologies and its related companies Cloudtail India Pvt. Ltd and Amazon Seller Service Pvt. Ltd. for the infringement of their registered trademark 'Beverly Hills Polo Club'. Lifestyle companies had said they were the rightful proprietors of the trademark, which enjoys extensive goodwill and recognition in domestic and international markets.  End

 

Reported by Surya Tripathi

Edited by Akul Nishant Akhoury

 

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