Artificial Intelligence
HC to hear PIL seeking govt norms on use of AI for commercial advts
This story was originally published at 19:13 IST on 4 December 2024
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NEW DELHI – The Delhi High Court said Wednesday that it will hear a public interest litigation, seeking directives to the government to frame guidelines on the use of artificial intelligence and deepfakes for commercial advertising or for any other commercial purposes. The petitioner had also sought amendment in the Section 66D of the Information Technology Act, 2000 to bring within its ambit impersonation using artificial intelligence or deepfake technology, where the punishment is prescribed for cheating by personation using a computer resource or communication device.
The Bench of Chief Justice Manmohan and Justice Tushar Rao Gadela listed the case for hearing along with a pending petition on deepfake technology. Earlier on Oct. 24, the high court had asked the Centre to give a status report in three weeks on the measures it has taken to counter the issue of rising deepkfake technologies. The high court had then said that the issue needed serious consideration and asked the Centre whether it has set up an in-house mechanism or a panel to examine how to tackle the issue.
On Wednesday, the court remarked, "We don't have a magic wand in our hands. We have directed them (the government) to look into this aspect. We have highlighted this aspect and told them to hear the stakeholders before passing an order. We can't do anything more than that. Everyone is facing the challenge," said Chief Justice Manmohan.
The public interest litigation filed by artist Kanchan Nagar and other parties said that the original works of artists were being stolen by artificial intelligence platforms in order to use them as data sets to train generative artificial intelligence to produce new artwork. This results in a grave violation of copyright that has been granted to the original artists by virtue of the Copyright Act, 1957, said advocate Mumtaz Bhalla, appearing for the petitioner.
The artists have become prey to artificial intelligence stealing their original works for using them as data sets to train artificial intelligence software by various artificial intelligence platforms without obtaining their consent or providing fair compensation to the original creators and holders of copyright works for the use of their intellectual property. The work of the artists such as photographers, writers, music producers, designers was being used to train artificial intelligence systems which can create images and texts that replicate their artistic style is an existential threat for artists and other creators, the petition stated. End
Reported by Surya Tripathi
Edited by Akul Nishant Akhoury
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