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Informist, Friday, Nov. 29, 2024

 

MUMBAI – The Gem and Jewellery Export Promotion Council has adopted the new definition and guidelines specified by the US Federal Trade Commission for diamonds. The commission's new guidelines provide a clear, standardised definition of 'diamond' and distinct terminology for laboratory-grown diamonds, ensuring clarity and transparency for industry stakeholders and consumers, GJEPC said in a release on Friday.

 

"This initiative is in consumer interest and protects their rights while shielding them from misinformation. The FTC’s new definition reflects technological advancements and ensures clarity in diamond marketing, applying the same standards to both mined and lab-grown diamonds," GJEPC Chairman Vipul Shah said.

 

The export promotion body urged the government to align the Consumer Protection Act to the new definition to protect against defects, deficiencies, and unfair trade practices.  

 

GJEPC said the term 'cultured' can be used for lab-grown diamonds and marketers can use laboratory-grown and laboratory-created to describe lab-grown diamonds. Sellers must comply with the new definitions to ensure that they do not make deceptive claims, the council said. End

 

Reported by Sandeep Sinha

Edited by Saji George Titus

 

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